Month: October 2021

Identify the risks and benefits of engaging with a public audience in a media space – what are the risks for a public figure or person in a position of trust (educator, lawyer, government official)?

The vast majority of social platforms are unstepped barriers, meaning that anyone can enter, browse the platform and publish their own opinions. Public figures have more opportunities for people to see them. We can make connections through social software, and these connections should be positive. But for these influential public figures, discretion is what keeps them in the public eye. What else do people need to learn from their mistakes? So I think their risk is not to squander their “brand” at will. As Judy Vance put forward in the video interview that she is her own brand, which I really appreciate. A wrong statement or presentation by a public figure can destroy their “brand”.

How to best address negative replies and critiques reflective of your personal values and employer social media policy?

The first step in dealing with criticism is to determine the quality of criticism. If it is someone with an aggressive personality, their comments are obviously not constructive, and they don’t really hurt you. Don’t argue, just stay calm, ignore them and you will probably win the other person’s respect. For the constructive criticism, on the other hand, needs to be valued. Constructive criticism should be seen as a gift because it is a shortcut to growth. Try to step outside and think like a third party. Don’t get angry or start thinking negatively about yourself just because you’re being criticized. This will unnecessarily drain energy and affect your self-esteem level.

How do notable individuals use social media?

Notables can use social media to interact with fans to establish good connection and improve the stickiness of fans. Then fans can get to know notables in an all-round way. When notables face their supporters of all ages and classes, they should keep their positive attitude, convey effective messages and inspire supporters. Since they are no longer an ordinary individual user, they are seen and received a lot of love by many people, so they should be careful what they say and do.

What are the benefits of being in the public eye and having a PLN?

As an influential person, they are of certain commercial value. They have more opportunities for development than they are capable of. The audience’s trust can get them a lot of business support, not only to take the advertisement, they can be on the TV show and get a lot of job opportunities. A good PLN with impact means being able to touch better targets. That is a resume of their own, can be seen by many people.

Building community with online tools provided by the employer can be limiting, what are the perceived restrictions and benefits?

The biggest limitations are in privacy and interpersonal interactions. The online community provided by employers means losing some of their privacy and making people nervous when they enter the community is a complete work environment, so they may lose the good communication with their colleagues. Meanwhile, the benefits they have are that decisions and ideas within the company are kept in a safe place. Employers and employees can communicate directly with each other, and all the information can be integrated, improving their work efficiency.

Delivering information in a connected society requires verifiable resources, how to build a PLN to rely on?

Being authentic and giving people a direct view of your abilities and opinions helps build a high level of psychological friendship and consistency. Don’t post fake or exaggerated content, this way you don’t raise fans’ expectations too high, because high expectations often result in disappointment. In addition to showing off your ability to attract attention, sharing the same attitudes and values with your fans can help increase their affinity for you.

How do those, who are veteran storytellers, minimize risk in sharing misinformation?

Publishers need to know if there is uncertainty in the content/decision, and if they have the ability to make authoritative judgments about this uncertainty. They need objective evidence to support their content based on their experience and data analysis, so this part of the content should be true, falsification will bring indelible negative impact on them. The last thing you should do is proofread, which is a common practice for people who have the ability to speak, effectively avoiding most mistakes and increasing their chances of success.

How would you create a PLN prior to engaging a social media campaign on a topic of your choice? Choose a topic, consider your audiences, and consider how you would crate a social media campaign leveraging your PLN.

The first step in building an effective and spreading PLN is to determine your audience, and the purpose of doing so is to determine where your PLN platform needs to go.

First of all, I will choose the field that I am good at, or that I am interested in. Judging from the current global shopping trend, women have a strong purchasing power in beauty and clothing. As the main buyer in this area, I want to set up my PLN on Instagram, where I can share pictures, stories and videos. What I can confirm is that Instagram has made millions of people famous. Many people who share their travel photos or shopping summaries on instagram can get a lot of attention. If I want to make my PLN feel alive, I need to know what my strengths are. I love shopping for clothes and makeup, and even if I don’t share my shopping tips, they are part of my daily routine. This idea has been in my head for a long time. I can organize the products I buy into videos, along with my sense of use and ideas. Because I usually spend a lot of time in the exploration of niche and potential brands, I think most girls can not refuse these content. This is also the vlog favored by young people nowadays, not only because they like to buy, but also because it is a way to share their life. After the improvement of people’s living standards, the pursuit of quality of life also increases, people can see countless people’s way of life without going out, which is kind of attractive to many people.

When my PLN gets some attention, there will be many companies offering products for me to promote. This can be added to my income, which also reduces my searching time. Of course, it is my professional quality to screen excellent products for promotion, and not to bring false content to my audience can make my PLN operation more smooth. As for the promotion of my PLN, I think I can comment on my ideas under bloggers in the same field or hashtags, and I need to suggest a good relationship group. This helps the audience to see my content in relevant recommendations and show their presence in brand reviews. But I think the most important thing is to have your own personal characteristics and establish a bond between my audiences and me.

How diverse is your existing PLN?

In daily life, I spend a lot of time on various PLN. According to my life and study needs, my social media is clearly divided. Wechat is definitely the most popular social media I use. My family members and most of my friends use WeChat. I also like to share a lot of content about myself on wechat, because most of my members have real life connections with me. Instagram as an international social platform, I like to browse the life of people from different places from ins. Secondly, many of my classmates also use Instagram, so I would like to choose to use Instagram to establish contact with my classmates. Mattermost is the most commonly used platform of EDCI338, and I find it is a suitable place for classmates to get to know each other more quickly.

In your PLN, are you learning from a variety of voices or are you the loudest in the room?

In the past, I think I was more of a talker. I like to post my thoughts and comments on the Internet, but as I grow older I learn to reflect and speak carefully. So now I am definitely a listener. I learn and think from what others post, hoping to improve my own ideas and abilities.

Do you participate in a silo of information sharing (similar themes or wide range of interests)?

I participate in information sharing, especially on topics that interest me. For example, I share my new manicures and my recent photos I took, but only on my own page. I rarely comment on other people’s posts. I like reading the comments more than participating in these topics.

How can you use a diverse PLN to broaden your views of inclusion?

I think the diverse PLN let people more inclusive, because the network of immediacy, mass, global, interactive, let us a more quick and easy access to events. We could have many different point of view, no matter in the one side, tit-for-tat view collisions, these could perfect ourselves constantly critical reflection on the initial point of view, let myself can be more objective to the point of views, and look at the world more broadly and rationally.

In your professional setting of choice, do you think inclusion is actively embraced?

The professional setting I want to talk about is Economics. Firstly, I chose economics as my major in university, and I have known this field for more than two years. I think this major can adapt to any position, because we have a certain understanding of the economic operation of the world, and successful economic models can be applied to our development in various fields. Therefore, many people choose economics as their major, and I can tell this major is actively embraced.

What is the learning outcome of your PLN and how are you ensuring your exposure to diversity and inclusion?

I have a wide range of interests, and I like to learn and see different things on various platforms. For example, I was curious about the film cameras that were popular in the last century, and I would learn how to use film on YouTube, which I thought was a fun thing to do. After I was tired of using all kinds of digital tools to take memento, using a film camera became my new expectation. This is the diversity that I got in PLN, while also accommodating different people’s interests.

How has your thinking about inclusion and PLN evolved after reviewing the videos and readings?

After reviewing the videos and readings, I have a deeper understanding of diversity and inclusion. We present on the platform of everything from the thoughts and attitudes of our own, and everyone is a unique individual, so it is easy to understand why the Internet voice so complex, we should accept seeking common ground while putting aside differences. Don’t bash and boycott just because you don’t like it. Let everyone have their words.